RUNDISNEY SPRINGTIME SURPRISE RACE WEEKEND 2025 RETAIL GRAPHICS

GRAPHIC DESIGN and ENVIRONMENTAL DESIGN

Each year, Walt Disney World hosts the Springtime Surprise race weekend, drawing thousands of participants. A key component of the RunDisney event is the retail expo, where runners check in and shop exclusive race merchandise at ESPN Wide World of Sports.

For the retail space, I developed all opto and endcap graphics to clearly delineate product sections by race category. These visuals enhanced wayfinding and improved the guest experience by helping runners easily locate merchandise specific to their race. The design approach focused on creating distinct, race-specific elements that remained cohesive and unified across the overall visuals in the space.