halloween retail at walt disney world

Each year from August to October, Walt Disney World transforms itself for Halloween, with every theme park and resort embracing the season in distinct and imaginative ways. For the 2025 Halloween season, I had the opportunity to conceptualize, design, and produce a wide range of window displays, environmental graphics, and signage for retail locations across both Walt Disney World and Disneyland. My work was guided by the merchandise style guides, while incorporating unique visual elements and personality tailored to each location.